Founder, Mersisse · Owner, Imir Logistics Annaba · Media Buyer

I don't just run ads. I own the businesses behind them.

I'm Abdelwadoud Daroui — founder of Mersisse, owner of the Imir Logistics franchise in Annaba, and a media buyer & paid growth strategist with $500K+ in managed ad spend across Meta, TikTok and Google — for e-commerce, automotive, education, apps and services. I delivered the parcels, ran the hubs and built the companies. So I follow every dinar from the ad click to the cash collected at the customer's door.

Work with me → My story
Abdelwadoud Daroui — Head of Media Buying
$500K+
Ad spend managed
ABDELWADOUD_DAROUI // REGHAIA_DZ
Where COD profit actually leaks [TYPICAL_DZ_FUNNEL] — 1,000 Meta purchases
Meta reports "Purchases"1,000 · 100%
Orders reaching the CRM≈ 880 · 88%
tracking gaps, duplicates, call-center deletions
Confirmed by call center≈ 480 · 48%
no-answer, cancellations, weak offer framing
Delivered & cash collected≈ 340 · 34%
returns, frozen transit, delivery failures

Your ad account says you won. Your bank account disagrees. My job is closing the gap between the two — and I'm one of the few media buyers who has physically worked at every stage of this funnel.

$0K+
Managed ad spend
0M+
Ad impressions delivered
0K+
Purchases generated
0+
E-commerce brands grown

FIGURES AGGREGATED FROM META ADS MANAGER EXPORTS · 2023 – 2026 · AVAILABLE ON REQUEST

DZ_COD // JOURNEY // BOTTOM_UP

I didn't study the funnel.
I worked inside it.

Every stage a COD order passes through — I've been the person responsible for it. That's not a metaphor. This is the actual road:

2018 – 2019 // THE VAN

Delivery man → Logistics agent — Jumia Algeria

I started on the road, delivering parcels — while working nights as a graphic designer at a marketing agency. Then I moved inside operations as a logistics agent. I learned first-hand why COD orders die: no-answers, refusals, returns, cash problems.

2019 // THE CALL CENTER

Delivery dispatch — FoodBeeper (now Wajeez)

Coordinated delivery fleets in real time from the call center. Years later, Wajeez came back — as my client for Google Ads.

2019 – 2023 // THE HUB

Hub Manager — Easy Relay

Four years running everything: sellers, riders, food & parcel delivery, and the hub's full cash flow. In parallel, I launched my first e-commerce store — making the videos, running the Meta ads, taking the orders. That's where media buying started for me.

2023 – 2024 // THE FOUNDER

Founder — Mersisse, COD fulfillment platform

I built a platform that took traditional local sellers into e-commerce: product strategy, creatives, landing pages, media buying, confirmation, delivery and cash collection — the complete Algerian COD cycle under one roof. At the same time, I operated as official agent (wakil) for delivery companies including Negmar, Samex and Jumia, and today I own the Imir Logistics franchise in Annaba.

Mersisse team at the ACF Creating Opportunities event
MERSISSE // ACF_EXHIBITION // CREATING_OPPORTUNITIES
2024 – 2025 // THE CONSULTANT

Freelance media buyer — e-commerce, lead gen, agency brands

Ran acquisition for a TikTok-ads agency across six brands, an automotive lead-gen supplier at ~$500/day, and COD brands like Wakar Natural Products — $200–$1,000 daily budgets, 100–1,000 leads per day, ROAS calculated on delivered orders, always.

Abdelwadoud working remotely as a freelance media buyer
REMOTE_DESK // WHERE_THE_CAMPAIGNS_HAPPEN
2025 – NOW // THREE ROLES

Founder, Mersisse · Owner, Imir Logistics Annaba · Head of Media Buying (ECI)

I own Mersisse and the Imir Logistics delivery franchise in Annaba — day-to-day operations are delegated, strategy and numbers stay with me. And I lead media buying across twelve brands in COD e-commerce, automotive lead generation and tourism, with the monthly reporting that keeps every department honest.

DZ_COD // SERVICES // WHAT_I_DO

Three ways I grow brands.

[01_ACQUISITION]

Media Buying — Meta, TikTok & Google

Paid media strategy, structure and scaling across Meta, TikTok and Google — for e-commerce, automotive, education, apps and services. Built for markets where the real result happens after the click.

  • Campaign architecture & budget strategy
  • Creative production — video editing, statics, hooks
  • Lead gen: 100–1,000 qualified leads/day
[02_ANALYTICS]

Funnel & Profit Analytics

I reconcile ad platform data against CRM and delivery-company data to find where profit actually leaks — then fix it.

  • Meta-vs-CRM gap audits
  • ROAS on delivered orders, not purchases
  • Per-product P&L & return-rate analysis
[03_GROWTH_OPS]

Full COD Cycle & Teams

From offer strategy to cash collection — I've built and run the entire chain, and I lead the teams that operate it.

  • Offer, landing page & confirmation strategy
  • Delivery operations & wakil experience
  • Team leadership & honest monthly reporting
25+ brands & companies I've grown or worked with
ECI — 12 brands Wakar Natural Products Biopower by Lokman DZ Cilani Bio El Yasmin Bio Amalavida Amaria Ego by Trap King CLM Auto Brands House Annaba Wajeez FDS Language School Mersisse Jumia Algeria Easy Relay
DZ_COD // VERIFIED_RESULTS // STRAIGHT_FROM_ADS_MANAGER

The receipts.

Real campaigns, real accounts. Each card is rebuilt from an Ads Manager or TikTok export so it's readable — open the original to check every number.

Flagship COD accountAgro-food / health products · COD e-commerce
META
$2.91avg. cost per purchase · 24 months
$381,884Ad spend
131,205Purchases
429MImpressions
CampaignPurchasesCost / purchase
Best seller — Dec 2024 launch5,445$3.41
Best seller — Nov 2025 relaunch5,342$3.09
Best seller — Sep 2025 angle5,284$3.16
Respiratory line — Nov 20251,946$3.51

1,500+ campaigns over two years on one account. Sustained sub-$3 orders at this volume is a system, not a lucky ad.

JUN 2024 – JUN 2026 · 15.4M REACHEDEXPORT ON REQUEST
Wakar Natural ProductsAgro-food & wellness · COD e-commerce
META
€2.18avg. cost per purchase
€52,523Ad spend
24,089Purchases
54.5MImpressions
CampaignPurchasesCost / purchase
Grossi by Wakar — kids5,138€1.02
Grossi — adult video3,272€1.05
Artro — joint care2,188€0.82
Grossi — scaling 2.3.261,692€0.95

425 campaigns across a multi-product catalog. Best ad sets bought orders at half the account average — that's where budget was pushed.

425 CAMPAIGNS · 8.5M REACHED · CTR 1.66%
Alko CarsCar import (South Korea → Algeria) · lead gen
META
$0.21avg. cost per lead or call
5,924Leads + calls
$1,224Ad spend
$0.06Best CPL
CampaignResultsCost / result
Spark — lead form1,342 leads$0.06
Kia Morning 78K — calls1,459 calls$0.19
Arkana — lead form672 leads$0.12
Hyundai Tucson — lead form316 leads$0.34
Tivoli — lead form (high performing)311 leads$0.29

2,641 form leads at $0.13 and 3,283 direct phone calls at $0.26 — for a car importer, every call is a qualified buyer asking for a price.

13 CAMPAIGNS · LEADS + CALL OBJECTIVES
CLM MotorsCar dealership · call generation
META
€0.29avg. cost per phone call
6,149Calls placed
€1,780Ad spend
€0.19Per form lead
CampaignCallsCost / call
CLM Auto Transit2,531€0.29
CLM — Nov 20251,974€0.25
CLM — always-on867€0.32
CLM 2496€0.30

Optimized straight for the phone ringing, not for clicks. 6,000+ inbound calls for a dealership sales team, plus 528 form leads at €0.19.

30 CAMPAIGNS · CALLS + LEADS + VIDEO
comfyPlusOur own brand · pregnancy & nursing pillow
META
€1.07cost per purchase · flagged High ROAS
572Purchases
€1.20Blended CPA
2Live campaigns
CampaignPurchasesCost / purchase
Coussin les mamans — 7.29437€1.07
Coussin les mamans — 13.10135€1.62

A brand we co-own and fund ourselves. Every result here is our own money — the same discipline we apply to client budgets.

OWN BRAND · META 'HIGH ROAS' TAG
Boutique MersisseOur own COD store · general products
META
€0.62avg. cost per purchase
3,211Purchases
11,143Message chats
€0.06Per chat
CampaignResultsCost / result
Laser level135 purchases€1.38
Compressor kit 5 pcs90 purchases€2.34
Message campaigns (all)11,143 chats€0.06

Where it started. Website purchases and Messenger orders run side by side — in COD, a chat is often the cheapest order.

2023 – 2026 · META ADS EXPORTEXPORT ON REQUEST
TikTok Ads — CODE-commerce · conversion campaigns
TIKTOK
$1.53cost per conversion
394Conversions
14,933Clicks
2.64%Conv. rate
Ad groupConversionsCPA
Ad group 1208$1.61
Ad group 2141$1.52
Ad group 337$1.13
Ad group 48$1.39

5 days (Aug 3–7, 2025). Same playbook, different platform: sub-$2 conversions on TikTok with a 2.6% click-to-order rate.

AUG 3 – 7, 2025 · TIKTOK ADS MANAGER
FDSPrivate language school · enrolment
META
€0.21cost per messaging conversation
809Conversations
160Phone calls
€0.89Per call
CampaignResultsCost / result
Intensive course — messages809 chats€0.21
FDS calls88 calls€0.81
Calls FDS72 calls€0.97

For schools, enrolments close in conversation. We bought 969 direct conversations with prospective students.

MESSAGES + CALL OBJECTIVES
BassitApp / web platform · sign-ups
META
$0.12cost per completed registration
166Registrations
$0.21Geo-test CPA
3Priority cities
CampaignSign-upsCost / sign-up
Web sign-up — landing page166$0.12
Priority cities — Constantine, Ouargla, Touggourt19$0.21

Optimized on the completed registration event, not clicks — real accounts created, with a separate geo test for priority cities.

7-DAY CLICK ATTRIBUTION
$500K+
Combined spend
617M+
Impressions
150K+
Purchases
13.7K+
Leads & calls
2,500+
Campaigns

FULL ADS MANAGER EXPORTS & REFERENCES AVAILABLE ON REQUEST · CLIENT TESTIMONIALS COMING SOON

ORIGINAL EXPORT
Original ad account screenshot
DZ_COD // SELECTED_WORK // PROOF

Selected work.

[FLAGSHIP_COD_ACCOUNT] · AGRO-FOOD · META · 2024–2026

$382K spent. 131,205 purchases. $2.91 each.

Over two years on a single agro-food COD account, I managed $381,884 in ad spend across 1,500+ campaigns — delivering 429 million impressions to 15.4M people and generating 131,205 Meta-attributed purchases at an average $2.91 per purchase. Sustained performance at this scale isn't a lucky winning ad: it's a system of continuous creative testing, structured scaling and ruthless kill-rules, maintained every single day for 24 months.

131,205
Purchases generated
$2.91
Avg. cost per purchase
429M
Impressions delivered
[WAKAR_NATURAL_PRODUCTS] · COD AGRO-FOOD · META

ROAS measured where it matters: at the customer's door

For Wakar's multi-product agro-food catalog, I ran Meta acquisition at $300–$500/day — €52.5K deployed across 425 campaigns, 54.5M impressions and 24,089 purchases at €2.18 each — with one rule: ROAS is calculated on delivered orders only, and kept consistently high, never measured on platform-reported purchases. Full per-product funnel tables, every charge broken out in the P&L, and a delivery-fee strategy that generated significant extra revenue per order.

High
ROAS on delivered orders
24,089
Purchases generated
$500/day
Peak daily budget
[TIKTOK_ADS_AGENCY] · 6 BRANDS · CREATIVE + MEDIA

Six brands, one media buyer, a thousand leads a day

For a TikTok-only ads agency, I handled both sides of performance — editing the creatives and running the media — across six brands: Biopower by Lokman DZ, Cilani Bio, El Yasmin Bio, Amalavida, Amaria and Ego by Trap King. Daily budgets from $200 to $1,000, output from 100 to 1,000 leads per day, every day.

6
Brands in parallel
1,000
Leads/day at peak
[ECI_GROUP] · 12 BRANDS · TEAM + REPORTING

Turning a 12-brand group into a reporting machine

As Head of Media Buying for a group spanning COD e-commerce, automotive lead-gen and tourism, I built the monthly performance system covering media buying, content, tracking, call center and delivery — an honest report that names the failures, including my own department's. It became ownership's decision tool for budgets, hiring, and which brands to scale or pause.

12
Brands managed
3
Verticals: e-com · auto · tourism
[MERSISSE] · FOUNDER · FULL_COD_STACK

Building the whole machine, not just the ads

I founded a fulfillment platform that took traditional Algerian sellers into e-commerce — handling product strategy, creatives, landing pages, media buying, confirmation, delivery subcontracting and cash collection. Running the full stack as an owner is why, as a media buyer, I see problems other buyers can't: I've paid for those problems with my own money.

Full
COD cycle operated
3
Delivery cos. as wakil
DZ_COD // PROCESS // HOW_I_WORK

From ad click to cash collected.

STEP_01

Audit the full funnel

Ads, pixel, CRM, call center, delivery. I map where orders — and money — are leaking before touching a single campaign.

STEP_02

Fix the offer & creative

Hook-rate-first creative testing. In COD, the first 3 seconds and the offer framing decide your confirmation rate later.

STEP_03

Scale on real numbers

Budgets scale on cost per delivered order and per-product profit — never on platform-reported ROAS alone.

STEP_04

Report without mercy

Monthly reporting that shows the truth: media, call center and delivery each accountable for their part of the funnel.

Behind the method: a Master's in Actuarial Science and a degree in Mathematics & Statistics. Every campaign is a risk model — confirmation rate is a probability, return rate is a loss ratio, budget is a premium. The only outcome that pays is a delivered order.
DZ_COD // CONTACT // START_HERE

Let's find out where your funnel is leaking.

Whether you need a media buyer, a full-funnel audit, or someone to build and lead your growth team — the first conversation is free and honest. If I can't help, I'll tell you.

Email me → WhatsApp +213 555 76 86 71
abdelwadouddaroui@gmail.com LinkedIn Facebook Instagram Reghaia · Algiers, Algeria — working remotely, everywhere